Abstrak
<p align="center"><em>This study examines the promotion strategy in increasing the number of new students. This research is aimed at alumni of Madrasah Tsanawiyah Tarbiyah Islamiyah (MTI) Jaho. The purpose of this study was to determine the promotion strategy at the MTI Syekh Muhammad Djamil Jaho Islamic Boarding School. This type of research is a qualitative descriptive study to reveal events or facts, circumstances, phenomena, variables and circumstances that occurred during the research by presenting what actually happened. The instrument used to collect data was an interview guide, with direct interview techniques to the head of MTs, several grade VII students and several MTI alumni. Based on the research results, it was stated that every promotion mix carried out by MTI alumni that was very influential was word of mouth marketing. As for the magnitude of the influence given by words of mouth marketing is the number of new students who come from outside the Padang Panjang area</em><em>.</em><strong><em></em></strong></p>