Abstrak
<p><em>Along with the development of technology in the digital era, it is increasingly easier to access communication</em><em>. </em><em>Various applications used in the process of finding a partner</em><em>. </em><em>One of them is the emergence of an online matchmaking application which is experiencing rapid development</em><em>. </em><em>So that the transition to the concept of matchmaking from conventional to online is not new, along with the times</em><em>. </em><em>This research focuses on the implications for today's online matchmaking agencies. This research used a qualitative approachand using descriptive analytical method</em><em>. </em><em>The results showed thatonline matchmaking agencies, although they have positive and negative impacts for their users, but it is not an obstacle for partner seekers through cyberspace.</em><em></em></p>