Abstrak
<p><em>This research focuses on supporting the third grade students in learning area measurement. It is often that teaching area measurement tends to focus on numerical results using formula and ignored how the formula is constructed. Many researchers claimed that most of students tended to have difficulty in fully grasping the concept of area measurement. One of the reasons on this poor understanding is premature introduction of formula. For that reason, this research is aimed to develop classroom activities to support students learn area measurement by building understanding of measurable attributes. Intuitive awareness of measuring emerges when student have to compare area of objects. Realistic Mathematics Education (RME) underlies the design of context and activities. A teacher and students in grade 3 in elementary school (SDN 21) in Palembang Indonesia were involved in this research.</em></p>