Abstrak
<p>This background of the research was curriculum policy on the essence of integrating character values into learning, previous research in instructional materials in infusing character values on receiving and responding stages, and teacher’ difficulties in embedding the character education. Besides, hardly varieties instructional materials applied in English learning. The purposes of the studies are: to develop reading materials on English subject matter integrated into character values was valid, practical, and effective. This research and developmentused ADDIE model development procedures, consist of stages; analysis, design, development, implementation and evaluation. The subject of the research was under taken in SMPN 5 Padangpanjang. This research used qualitative and quantitative data analysis. The findings of the studies can be concluded: first learning reading materials development of the English learning following stages, 1) conduct need analysis of English reading materials, 2) designing learning reading materials integrated into character values of the English subject matter, 3) develop learning reading materials integrated into character values in such: teacher’s book, student’s book, syllabus, lesson planning, 4) the implementation of reading materials development in the classroom, and 5) to carry out an assessment of implementation of leaning reading materials integrated character values. Second, learning reading materials of the research was showed valid, practical and effective.</p>