Abstrak
<p>Student as candidate of entrepreneur should have ability to point at potential market. Occurred to transformation behavior of consumer shopping from offline become online bring out should be done the developing of learning material at entrepreneurship subject at University. This researching is Research and Development with model design of developing according to PUSTEKOM DEPDIKNAS by 7 developing phases. Result of researching suitable with research step which showing that 1. Surgery of Entrepreneurship Curriculum at university state that Entrepreneurship curriculum is not combine to necessary with developing of information technology especially trading through Internet Network, 2. Identification of Learning material which available right now not have relevance enough with developing of consuming behavior and global, 3. Developing of manuscript at selling material of good and service by online are done according to actual necessary of internet entrepreneur, 4. The beginning production of learning book is done after completing the manuscript, 5. Completing phase of learning book is done with validation of learning book by specialist of media and material by specialist of language material, 6. Experiment carried out to FKIP (Faculty of Teaching and Knowledge) Student amount 15 students to see which part should be revised, 7. The end of Revise after being experiment and se the result of effectively in using of learning book. Based on result of analysis validity which done by expert showing result 88% with valid category, Practicality 82% with practical category, and effectively 91% with very affectivity category.</p>