Abstrak
<p>Management and initiative become one part which can be separated. management be a thing to achieve success an initiative. before begin or develop enterprise business, student should have knowledge about business management. this research has qualitative approach to descript student necessary to the entrepreneur learning book at material of entrepreneur management. data be obtained from interview, observation, and documentation which done to the university student who has joined entrepreneur activity, lecturer and entrepreneurship curriculum. analysis result shows that reasonably be done developing of learning material at small management learning especially at part of initiative planning management, small management financial business, promotion management and marketing management. purpose from this research is do analysis the developing necessary of entrepreneurship learning book at entrepreneur management learning especially small business at entrepreneurship subject.</p>